call-to-action-mobile

The difference between something good and something great is..

Fri 18 Sep 2015

The difference between something good and something great is..

 

…attention to detail!  First impressions are important when marketing your property and quality photography of your home will grab the attention of buyers. This will in turn increase its exposure via web portals, magazines and local advertising.  

 

At Sowerbys we use all of the cutting edge tools available to us to promote a property, but also understand the importance of keeping the traditional tools too. We are one of the very few agents who produce a completely bespoke brochure for every single property we market.

 

A well-conceived and well-designed property brochure can really boost the effectiveness of marketing, speeding up the buyer’s journey from enquiry to purchase. It is all well and good having these amazing tools to hand, however if your home is not well-presented, a detailed brochure with many photographs will not do your home justice. 

 

Part of my role at Sowerbys includes creating property brochures which I thoroughly enjoy, however in the past there have been some instances where the property was not in the best state to photograph so it did not reflect well in the brochure. 

 

There are a few things you should consider prior to your agent photographing your property. Although you may think your property is clean and clutter free, there are often things that the camera may pick up which can divert the purchaser’s attention away from the stunning features of the room. A vase of fresh flowers can add a splash of colour to a room and is a great finishing touch for your photos, open all curtains and blinds to allow natural light to flood in and switch on any lights and lamps – it will give your property a warm, cosy feel. Similarly, lighting a fire makes for amazing photographs! Make sure all beds are freshly made and pillows are plumped, any washing up is cleared away from the sink, hide from view any cleaning products and toiletries and my favourite – remove any bins and vehicles from the front of your home. It won’t hurt to have a freshly cut lawn either! You know what attracted you to your property when you first viewed it, so imagine yourself viewing your property again for the very first time and what would make you want to put in an offer.

 

At Sowerbys, once the photographs have been taken, we will create a fully bespoke brochure with original photography, full details, floorplans and aerial photography where necessary. Hopefully these points will be useful to you if you decide to sell your home and will help you to achieve the very best price for your property.

"Thank you so much for everything you did to ensure that things ran smoothly throughout the sale. It was a pleasure dealing with you all and we felt confident that we were in very good hands. From helpful co-operation over the photographs and text of the brochure to frequent contact with solicitors and buyers to make sure we were all going in the right direction and sticking to the right timing to suit everyone, we couldn’t fault the service that we were given by Sowerbys in Dereham. It was a bonus that everyone in the office had local knowledge and was enthusiastic about the area around Dereham. We have already recommended you to a couple of people thinking of selling their properties."
John & Anne Smales – November 2014

News Archive

October 2017

Come and join us for spooky Halloween fun

August 2017

Bricks and mortar vs DIY agents by Benjamin-Thomas Ross

Holt's best kept secret is coming soon.

Sowerbys guide to the Help to Buy Scheme

Should I wait until after the summer holidays to put my Property on the Market?

July 2017

Lovells come to Holt

Charlie's latest adventure - Paddleboarding The Channel!

June 2017

What to look for when choosing an agent

May 2017

Land & New Homes expands further

Sowerbys and the Reepham Food Festival

Does a 'For Sale' board help sell your home?

April 2017

Luxury living in the heart of North Norfolk's prettiest village

Sowerbys Watton office

March 2017

Sowerbys awarded Feefo Gold Trusted Service Award 2017

February 2017

Our thoughts on the proposed ban on letting fees

What will happen to the property market in 2017

January 2017

Sowerbys celebrate a record breaking year with Burnham Market office relaunch

Sowerbys expand with lettings business acquisition

December 2016

When is the right time to sell?

Win 2 Take That tickets and raise money for 2 fantastic local charities

The Housing White Paper

November 2016

Why are Sowerbys so successful - By Alexandra Watson, Senior Negotiator Holt Office

What does the Autumn Statement mean for the housing sector? - By Daniel Money, Land & New Homes Manager

Attending an awards ceremony - by Lorna Herring, Assistant Manager for Land & New Homes

Win Take That tickets

September 2016

Stylish country homes without the hassle

Zoe is nominated for top charity award

Lucky 7 by Karen Lewis-Mitchell - Assistant Manager Burnham Market Office

August 2016

Thinking of using a 'do it yourself agent? Have a look at this before you do.

July 2016

Simply The Best!

Dog Show & Family Fun Day

June 2016

Max Sowerby comments post Brexit

The 7 Golden Rules of Buy to Let Investment

How should you best present your property for sale or let?

Why 95% of Home owners still use traditional Estate Agents

Gazumping – what is it and how can you avoid it – by Max Sowerby

May 2016

Facebook competition terms & conditions

Foundry Field - now over 60% sold. Take a look around.

April 2016

New Car Park in Burnham Market opens

March 2016

Do you need any advice on your finances?

January 2016

Why should you choose Sowerbys to sell your property

Why should you choose Sowerbys to let your property

December 2015

Getting your home ready for market in 2016

Deck the Halls

We asked the Norwich team… What’s your favourite thing about Christmas?

Sowerbys strengthen the Norwich Team

Buying a home in Norfolk?

November 2015

Golden Triangle Open Day

October 2015

Is it all about location, location, location?

The importance of a Sales Progressor - by Helen Hall, Senior Negotiator , Dereham Office

September 2015

Will Lightfoot takes over the reins at Sowerbys Burnham Market office

The finest of Georgian grandeur in the finest of north Norfolk coastal locations

The difference between something good and something great is..

Foundry Field Show Home NOW OPEN

It’s never one size fits all – by Carly Grigglestone, Marketing Manager

Is this really the time to sell?

August 2015

Distinctive and prominent contemporary coastal home in Cley-next-the-Sea

Exclusive development of 8 barns in Little Snoring

Breath taking contemporary living in Brancaster Saithe of the highest quality.

Your own landing strip

July 2015

Sowerbys Ladies Dream Team raise money for Cancer Research

Why wait to sell? Take advantage of the current supply shortage.

PRIVATE VIEW 4 Regal Court, Holt

June 2015

Getting ready for launch at Foundry Field, Burnham Market

Views of a newbie – by Charlie Graham-Wood – Sowerbys Holt Office

A view of the market - by Lex Hastings, Residential Sales Manager, Sowerbys King's Lynn Office

Sowerbys Property of the week on Mustard TV

Max Sowerby on listed buildings

May 2015

What to do if your property is affected by flooding. By Daniel Money, Manager – Sowerbys Wells office

Collingwood Lighting the obvious choice for estate agency’s grand, iconic new offices

Sowerbys feature on Mustard TV

Agreeing a sale is one thing – getting it over the finish line is another! By Richard Webb, Valuer, Burnham Market Office

Lights, Camera, Action!

April 2015

An encouraging start to 2015 by Peter Scott, Manager and Valuer at Sowerbys Hunstanton Office

Sowerbys to market Foundry Field, Burnham Market

Sowerbys win national estate agency award voted for by customers

March 2015

An insightful view on the selling process

Sowerbys are shortlisted for Industry Awards voted for by Clients

Have a look around our new Norwich Office

Sowerbys are delighted to host Sworders Valuation Days in Burnham Market & Norwich

February 2015

Sowerbys open the doors to the new Norwich Office

January 2015

Sowerbys enter awards voted for by customers

Historic Norwich offices are transformed

December 2014

Max Sowerby on the Stamp Duty Changes

November 2014

Latralife home Greenbanks in Holt featured in The Times

October 2014

It’s all about the staging – Daniel Money, Manager, Wells-next-the-Sea

Exciting new development by Orchard Developments at Hindolveston

Sowerbys Norwich Office set to open in early 2015

September 2014

Sowerbys & Burnham Westgate Hall in The Wall Street Journal

When is the best time to move? by Lee Shuardson, Valuer, King’s Lynn Office

April 2014

Sowerbys now offer a FREE virtual tour for EVERY property

Open Day at New Build in Wells

Why mid-Norfolk is a good option

March 2014

Open Day 2 – 4pm Saturday 22nd February

February 2014

Have you got a hidden treasure you would like valued?