Wimbledon Lawn Tennis instead of tasteful camouflage
I was constantly being asked what was the little white thing on our logo? Some people thought it was either the head and shoulders of a man or a pawn piece from a game of chess, as well as various other obscure ideas. In fact it was a stone finial which stood at the top of the pitched roof of my first office in Burnham Market, which is now the Fairfax Gallery. It was for this reason I thought for our last boards, I would make it very obvious what it was and give that real architectural stamp to the brand. We did quite a large poll of people's opinions and it was generally met with a positive reaction so it was rolled out. My mistake was that we should have tried the boards out on the road opposed to letting them be looked at in their isolated splendour. We soon realised that what we felt were distinctive tasteful boards were probably the best camouflage you could probably give a for sale board, once it was located at the property, beside a hedge, so we needed to rethink. Green and cream have always been synonymous with Sowerbys but needed to be complimented with a third colour to stand out. I tried various colours which just clashed and look gaudy and was beginning to despair, when whilst watching Andy Murray (or trying not to watch as the match was beginning to slip away), I had my eureka moment, Wimbledon green, cream and purple. These colours were made for each other and I am reliably told by Mary Portas that purple is very in this year. I love the new boards, they are very visible with that very English understated look.
We have now given the boards a further tweak and brought them into the 21st century by introducing QR Codes (Quick Response Codes). This allows you to simply scan the board with your Smartphone and it will feed back price, photos, room details and much more, the best thing it works 24 hours a day, 7 days a week, so the information is always at your fingertips.
