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An insightful view on the selling process

Wed 25 Mar 2015

Joanna Lobb, Sales Manager from Sowerbys Norwich offers an insightful view on the selling process:- 

Joanna Lobb - Sales Manager

1.Chicken and the Egg

Some movers find it preferable to only begin viewing properties after a buyer is secured on their own home, but this stalls the market. Potential movers may feel less comfortable viewing homes in the early stages of their own sale, but the advantages of doing this must not be overlooked. The market needs property buyers and sellers, whatever their circumstances, to come together in order for deals to be agreed.  Registering interest early and looking at properties should not be seen as something to delay.

2.Knowledge is King

Too many Sales Negotiators remain based in the office and never visit the properties they are selling.  This should be a minimum requirement of the service offered, the knowledge gained from seeing the property first hand is crucial. Conveying accurate information with confidence is central to keeping a purchaser engaged and increasing probability of a sale. Some agents send a Valuer on the first appointment and the vendor never sees anyone from the agency again. I always make certain I visit every property for sale within my office. 

3.Timing, Timing, Timing

Easter, autumn – when is best to sell?  The answer is, in most cases, anytime! The traditional property market seasons are out of date. The reality is that a great many genuine buyers will need to move any time of year and these buyers are frequently frustrated by a lack of supply in the market.  

4.Meeting and Greeting

Believe it or not there are still some agents out there who do not regularly attend viewings, leaving their client to show potential purchasers around.  There are many reasons to use an agent; understanding a purchaser’s requirements, collecting the right feedback for a vendor, using experience to gain valuable information from a viewing and helping guide a viewer are essential elements to the sale process. I make it my point to offer to accompany any viewings booked through Sowerbys.

5.Caring and Sharing 

The structure of an Independent multi office agent can be dramatically different to some corporate agents. Being Independent, Sowerbys share a database of buyers and properties, effectively providing 7 offices marketing your property. This is quite different to some other business structures who are constrained by area boundaries. Likewise, team based commissions against individual commissions encourage a positive environment, and a transparent honest sales team all working together. 

6.Service with a smile

Estate Agency is as much about the people as it is property.  I hear of movers hounded by forceful agents or frustrated buyers sent the wrong properties by agents who do not listen. Breaking the often maligned reputation of Estate Agents is important for Sowerbys. We encourage you to visit our Norwich office offering a warm and homely environment with special extras such as concierge services and client lounge to complement our first class service of selling. 

 

Joanna Lobb can be contacted at Sowerbys Norwich Office on 01603 558153. 

 

 

"Throughout the whole house buying and moving process, Sowerbys were there to offer me practical advice when asked, actively monitored and progressed chain activity, right through to exchange and completion. They achieved the highest level of customer service that I've witnessed in any sector for a long time."
Kay Gingell - Tittleshall - September 2015

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