Thu 31 Aug 2017
We have all seen the quirky advertising pushed from DIY agents that seemingly offer deals too good to be true, and who doesn’t like a bargain? I’m the first one to hit the January sales, but selling your house isn’t quite the same. Our homes are often our biggest asset, so why would we risk a budget option, offering budget service, especially when it could end up costing more than we bargained for? To put things in perspective, let’s imagine we owned a flashy £250,000 Ferrari (if you do, good choice) – would we choose to sell it through a small back street garage, or a well-known specialist dealer with a list of customers who are looking to buy a £250,000 sports car? No question is there?
While no commission may seem tempting, logically, once the DIY agent has your upfront fee, where is the accountability to provide a good service and ultimately achieve a successful sale? As an approachable local estate agency, Sowerbys’ teams are here in person, or at the end of a telephone whenever you need us. From putting together in-depth property details and floor plans, to accompanying each viewing, it is all part of the personal service we provide to our clients at no extra charge. We believe services like this are standard (they are for most ‘bricks and mortar’ estate agents), unlike online DIY agencies which often charge extra for these services, and this is when the costs can begin to spiral. Don’t be fooled into thinking that upfront fee is all you will pay.
There is lot to be said for local knowledge, and at Sowerbys we familiarise ourselves extensively with each of the properties on our books, which is why so many buyers approach us to find their dream home. Would speaking to someone via email at the other end of the country instil confidence that your home will be correctly marketed to serious potential buyers? I’m sure we would all prefer to discuss marketing our home over a cup of tea, with someone who has viewed the house they are selling.
And even when a price has been agreed, the personal service of a ‘bricks and mortar’ agent continues throughout the progression of the sale. We know the importance of happy buyers and sellers, and work hard to achieve this to ensure a smooth completion (and uphold our outstanding local reputation). Ultimately it comes down to selling your home for the best price in the quickest time possible and when you think of the many benefits marketing with Sowerbys provides, can a DIY online agent really say they can achieve this?
You can see more about the difference between full service and DIY agents here.
For more advice about selling your home, contact your nearest Sowerbys office.
"Thank you to your team for having arranged 2 viewings so promptly after the property was put on the market. The highly professional marketing content and composition of the brochure and details of the property as it appears on the internet I consider really promotes the sale."