Thu 15 Dec 2016
The winter chill has definitely taken hold and as the year comes to an end it’s time to reflect on the past year and plan for 2017.
It has been an exciting year here at Sowerbys. Our marketing department has been busy developing our on-line presence whilst our new property films have received thousands of hits, culminating in some wonderful outcomes. High quality bespoke marketing, brochures and photography remain at the forefront for making our vendors properties stand out. We continue to offer many enhanced features free of charge which many other agents charge up front for.
Our residential sales team has expanded this year in both numbers and experience, a necessity from our increase in business - rather than take on more houses and then struggle with the same staff levels, the Directors have been delighted to invest in the personnel so our service standards can continue to deliver. We are really proud of the team we have built throughout Sowerbys in whom you will find integrity, professionalism, knowledge endless enthusiasm and unsurpassed local knowledge.
The market has been a fluctuating and unpredictable one in 2016. Events such as the referendum and the USA election have delivered occasional blips in confidence. In contrast, rock bottom interest rates have encouraged first time buyers and investors, whilst the lows have been quickly overcome by interesting and unforeseen positive news from the economy such as unemployment figures and growth.
The key driver for the property market remains lack of fluid supply. The very basic marketing forces of supply and demand have never been more obvious. We have regularly had more than one buyer bidding for properties, creating some incredible outcomes for our vendors.
2016 has definitely been the year of the ‘serious viewer’ with the ratio of offers from viewings rising all the time. There are very few people out there viewing properties simply ‘on a whim’ – and when people find a property they like they are quick to act upon it.
We anticipate that 2017 will follow a similar keen and productive pattern, but with less surprises. The pound may fall a little and oil prices may rise, but demand will continue to outstrip supply. Norfolk properties continue to be a sound long term investment at all levels.
When to Sell?…
January has become a more and more interesting month since the internet became the key starting point for most people’s information gathering. There are incredible peaks in internet activity over the festive season – families come together, people have time off, conversations about moving home start to become a reality!
We see a huge amount of activity on the main portals (Zoopla and Rightmove) on Boxing Day and New Years Day in particular. This often results in a stimulated January market, rather than the traditional wait for the Spring market.
People are also more informed now, and recognise the benefits of coming to the market when others perhaps are not.
The lure of Spring remains a focal point for many, particularly as gardens begin to flower. If that is your goal then talk to us well in advance, so we can advise you on how to prepare for the market. Having the time to produce the very best property details will help you achieve the best possible price.
Preparing for market…
We will give you all the time you need in face to face meetings, to go through the finer details of selling your home, but a couple of things are always worth pointing out in advance. Most houses require an EPC (Energy Performance Certificate). We can check an on-line register to see if your property already has one. Some properties are exempt.
Secondly, presentation is always important and sometimes needs planning. There may be some very simple things you can do to prepare your home for sale, and we’re happy to advise. De-cluttering is always the best place to start – make the most of the spaces you are offering! A copy of our ‘How To Sell Your Home’ guide is available upon on request.
We are open throughout the Christmas period so why not pop in for a chat. On behalf of all of us here at Sowerbys we wish you a warm and Merry Christmas.
"We are thrilled with the great service we have received from Sowerbys. The Dereham team are all professional, approachable, knowledgeable and friendly. Their marketing materials, especially the photos, are second to none. We listed our cottage twice with Sowerbys and both times had a sale agreed within a week. When buying or selling Sowerbys are extremely easy to deal with, helping to make the whole process as seamless as possible."