For buyers and sellers, the property market in west & north Norfolk has never been more vibrant, Spencer Cushing of Sowerbys explains how to make the most of it...
Why it’s important to dress to impress...
Read any article on how to sell your property or ask any estate agent what advice they’d give on presentation and you’ll no doubt hear some of the same clichéd phrases such as ‘de-clutter’ or ‘paint the front door’ or even ‘bake bread before a viewing’ - and while all of these are true, to really get the best results you need to sell a lifestyle.
I accept that some people may feel that ‘lifestyle’ is a dreadful Americanised term (I certainly do) but thanks to the exponential rise in social media usage across all age groups and the associated image sharing that goes with it on whatever your preferred platform is, ‘lifestyle’ is now part and parcel of all our lives. And property is no exception.
It’s precisely because of this that at Sowerbys we believe and invest heavily in our social media marketing because we know that for every click one of our homes receives on traditional property portals such as Rightmove or our own website, that same property will generate three or four times the number of clicks on social media sites such as Instagram, Twitter or Facebook.
Aside from our current extraordinary market conditions, it’s not surprising that in more normal times some of the most successful sales are when the sellers have consciously stylised and dressed their houses to tap into and appeal to a certain type of lifestyle. It resonates with the type of buyer they’re aiming for and appeals to the largest spectrum of buyer type.
Indeed, developers both large and small will now start engaging the services and advice from interior designers at the earliest stages of planning a site. They understand that like all fashions a certain ‘look’ has a lifespan of popularity - and if they want to stay ahead of the game they need to use professionals to ensure they get their look absolutely spot on.
Exactly the same advice holds true for holiday lettings.
Many of our buyers have come to Norfolk and fallen in love with our beautiful county, and as a result want their own ‘home from home’ to enjoy for themselves. However, they often wish to offset the costs of running another house by letting it out for a few weeks so other holidaymakers can enjoy it.
Such houses can really punch above their weight in terms of income return by a little bit of upfront investment by dressing them to appeal to the mindset of the Norfolk holidaymaker. Furnish and finish a room so it transports you into the comfort and warmth you feel when nestling down in front of a fire after a windswept winter walk on Brancaster beach. Or use the furnishings to evoke the memories of long summer evenings enjoying a glass of ice cold rose after a glorious summer day exploring the dunes of Holkham.
It’s all about creating an image that reflects a lifestyle that many have been thinking and dreaming about (particularly over the last 18 months) and if you catch that imagery perfectly then don’t be surprised if your property proves very popular with buyers or holidaymakers alike!