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Happy New Year, Happy New Home

Published: 01/11/2021

Sowerbys Spencer Cushing shares how to make the most of the Christmas market.

As our thoughts turn to decking the halls, ordering the turkey and the mounting anticipation and excitement of family members returning home for the holidays, it’s not surprising that the property market tends to slow a little in the first three weeks of December.

Historically, those with spare time on their hands would more often prefer to spend it enjoying Christmas parties with colleagues and friends or dashing amongst the fairy lights in the winter wonderland that every high street and shop creates at this special time of year, tracking down that illusive gift for the difficult person in everyone’s life!

However, come December 26th everything changes. Year on year, ever since the property portals became established, the volume of people looking on websites such as Rightmove and On the Market on Boxing Day has grown exponentially, and exactly the same can be said for January 1st.
The post-Christmas rush is most likely explained by an understandable requirement for time out from an overdose of family - and the second spike is caused by that human need for a fresh start that the dawning of a new year always brings focus upon.

Either way, the online marketplace is an incredibly busy one for that last week of the year and the start of the next. Locally, with the continued lack of available stock across the county, I can only see our seasonal activity being off the scale. But how do you take advantage of this surge?

If you think you’re one of those people logging on to look for pastures new but need to sell your current home first then the last thing you should do is delay. Make sure you’ve instructed your agent before your Christmas decorations go up so you don’t ‘time date’ your online footprint.

Secondly, it isn’t just the inside that’s important. Make sure the remains of all those autumn leaves are tidied away, not only to help with that all-important first impression but also to ensure your digital presence looks as fresh as possible. Even in the wintertime.

Thanks to Sowerbys’ dedicated marketing team we can discuss a ‘soft launch’ ahead of the rush, and our one minute reels on our many social media sites are brilliant for offering potential buyers a teaser.

As such, when we launch you fully into that post-Christmas maelstrom, your home will be the property that all those potential buyers are drawn to as they nestle down in front of the fire and open the tablet’s browser, hoping that yours will be their next home.