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Digital Marketing Specialist
Dereham/King's Lynn

Looking for a place where you’re encouraged and celebrated for being creative every day?

Want to wake up and soak up everything living in Norfolk offers? Spotting the chance for a dreamy shot on the ‘gram or a corporate comical Tiktok?

Your one-of-a-kind character will help shape the future of Sowerbys digital landscape, championing the development and delivery of on-trend (…and ahead of trend!) digital content.

This is an opportunity with the freedom to have innovative and creative fun, working confidently across the county with multiple teams and external partners to make an impact with our brand.

Your naturally-captivating written and verbal communication skills and ‘let’s-give-it-a-go’ attitude inspires others and generates progressive outcomes.

If you see the world through a lens and live and breathe SEO content ideas, check out the details below:

Company Background

Sowerbys is a multi-award winning and successful property group covering the beautiful county of Norfolk with nine unique offices. Our heritage brand resonates nationally, and we are acclaimed for our customer service and innovative approach to technology. We put people and property together and believe passionately in the communities we serve. We have grown significantly over the last 25 years and now employ a committed team that share our values of honesty, expertise, passion, and integrity.

For more information, please visit

Purpose of role and key responsibilities:

  • Reporting to and working alongside the senior digital marketing specialist, under the overall management of the director of marketing;
  • Working collaboratively with the wider marketing team to ensure consistent and smooth delivery of digital marketing concepts within marketing strategies;
  • Pitching creative content ideas in-line with (and ahead of!) current digital trends – seeing them through from concept to delivery on deadline
  • Supporting the management of digital channels;
  • Supporting the marketing department through creating, delivering, and writing best-in-class brand/creative communications/media content in all forms for the brand’s audience (PR, editorial for web and print, digital advertorial, social media, email campaigns etc);
  • Ensure the brand upholds and maintains the highest standards of communications/media quality, accuracy, style, literacy, design and presentation;
  • Create captivating and compelling internal communications to ensure engagement and collaboration between all department/branches county-wide;
  • Overseeing photographic and film shoots, developing treatments, and working with teams to deliver content consistently in line with brand values and specific strategy objectives;
  • Managing/curating media coverage reports as required/requested;
  • Deliver digital campaign reports drawing on data analytics and KPIs to benefit future campaigns;
  • Monitoring budget / creating strategies and content to budget;
  • Be flexible to support the marketing team in all areas as required;

Knowledge, skills and experience:

  • Experience in delivering on-trend digital marketing content in line with brand values;
  • Natural creative flair, with enthusiasm and motivation for moving digital content forward from concept to execution, adapting output for varying channels;
  • Extensive experience and confidence managing multiple digital channels for business purposes, adapting content delivery appropriately (both organic and sponsored content)
  • Experience using social media scheduling systems;
  • Competent managing paid ad campaigns across digital channels including Ads Manager to budget.
  • At ease reading data and analytics, drawing learning outcomes and setting KPIs.
  • Creative writer, and the experience of writing/editing high-quality content that stays true to a brand’s messaging guidelines;
  • Ability to communicate with, and present to, people at all levels; from internal staff, management to external clients, business partners and customers;
  • Organised and able to manage multiple workloads under pressure and on-location;
  • Experience in Adobe systems is highly desirable;
  • Driving licence and access to vehicle is essential;

Personal attributes:
  • Collaborative, creative, passionate and hard-working character;
  • Can-do attitude – you will believe everything is worth a shot and draw positive learning outcomes from less-successful results;
  • Not afraid to pitch new ideas;
  • An advocate for supporting local and Norfolk living;
  • Lives the brand values.

Additional information

There is the option to be based in our Dereham or Kings Lynn office, but must be flexible.

This is a full time role 8.30am – 5pm.

Why should you apply?

  • Competitive starting salary dependent on experience.
  • Holiday of 28 days which increases at long service milestones to a maximum of 32.
  • Enrolment into pension scheme.
  • Social events.
  • Qualification and training opportunities.
  • Secure role with opportunity for progression.

Are you ready to apply?

To apply please send a copy of your CV and a short cover letter explaining why you would be suitable for this role to

 We look forward to hearing from you soon.