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Sowerbys Saturday Shoutout - Flicka

Published: 01/11/2021

In this week's Saturday Shoutout, Sowerbys talk to Flicka - a baby and toddler boutique offering organically sourced products.

In the heart of Norwich's Lanes, this quirky, independent shop is the go-to place for Scandinavian inspired products for babies and children.

After struggling to find these style items on the high street, the shop was opened by Emma and her partner Matt, making these minimalist, sustainable products more easily accessible.

From wall art to clothing, storage to toys, all products are organically sourced and eco-friendly, in keeping with Flicka's ethos.

What’s your name/role?

Emma - I own Flicka along with my partner Matt.

Where are you based?

Our shop is based on Dove Street, within the Norwich Lanes which is home to a number of independent stores, creating a really nice community between businesses.

How long has the shop been open?

We opened in July 2020, which was just after the first national lockdown and have subsequently been closed for another 4 months due to restrictions, so in total 12 months!

What does the business offer?

We are a baby and toddler boutique, offering clothing, toys, nursery decor, baby essentials & accessories. Our products are carefully chosen to ensure they align with our values of being eco-friendly and sustainably produced without compromising on quality and style.

Be sure to check out Flicka's website, Facebook and Instagram!