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Sowerbys Saturday Shoutout - Paddle Norfolk

Time to re-wild yourself?

The soothing sound of the Norfolk Broads is calling - and there's a new way to get out on the water.

Getting back to nature, boosting physical and mental wellbeing is the objective of Paddle Norfolk.

Based in the heart of the Norfolk Broads, co-founder Georgina McLaren tells us why this Spring/Summer is the perfect time to take a digital detox.

What is your name/role?

My name is Georgina McLaren and I am the co-founder and lead instructor of Paddle Norfolk.

Where are you based?

We are based in the beautiful village of Coltishall right in the heart of the Norfolk Broads.

What inspired you to start the business?

I fell in love with paddleboarding when I was living down in Bristol after University.

I found paddling was not only fantastic for my physical health but I found it was incredible for my mental health too, as it took me away from real life for the entire time I was out on the water.

It's changed my life for the better and I want to share that with others.

Upon moving back to Norfolk during lockdown, I missed the freedom that getting out on the water gave me and the community I had found and that is where the initial idea for Paddle Norfolk came from.

When did the business open?

We are launching for the start of the paddleboard season on the 2nd April. We are then running all year until the end of October.

What does the business offer?

We offer a huge range of guided adventure tours, small group tuition, yoga retreats and social sessions aimed at both beginners and experienced paddlers.

We also offer a straightforward board hire for the independent adventurers looking to explore the Broads together with friends or family.

Our mission is to re-wild people, to bring you back closer to nature and ‘digitally detox’ for the entire time you are with us - this runs through everything we do and it is what sets us apart from other businesses.

Our whole business is based around this ethos with physical and mental wellness at the very forefront of our operation.