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How Will We Sell Your New Homes?

At Sowerbys, we will work with you to maximise your development's appeal to as wide an audience as possible. Our comprehensive approach means that, from the outset, we are equipped to ensure that the homes are marketed correctly and generate a positive response from potential buyers.

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Here’s how we will help you to achieve success:

Our Services

  • Land acquisition.
  • Constructing reports to support planning permission.
  • Attending architectural meetings.
  • Assisting with S106 viability.
  • Forecasting development site pricing and predicted sales pipeline.
  • Weekly reports detailing progression once the site is marketed.
  • Staff your show house if required. 
  • Listen and work with all your requirements.
  • Cutting edge pro-active marketing. 

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We pride ourselves on the quality of the sales brochures we produce.  We are able to design a logo and brochure for the site itself either in-house or with the aid of graphic designers. Each brochure is completely bespoke and includes photographs of the properties, detailed descriptions and floorplans, in order to give the best possible presentation and to encourage prospective purchasers to view.  A draft of the proposed brochure will be sent to you in the first instance for you to approve and make any amendments which may be appropriate.  


We offer a full film for all new developments. Films feature our own presenters along with the developers themselves where appropriate. These films create extra engagement and are embedded into emails which we send out to our large database of applicants. The video is shared on social media where we regularly receive views in excess of 20,000. Further films are made as any development continues to take shape.  

Mini iPad style video

Often described as a  ‘TV in a card’ these hard backed mini iPad style video brochures enable us to showcase the film for your development in a unique way. They are also loaded with videos about the local area and information about Sowerbys.

These video brochures allow interested parties to see the development on screen. Research shows that recipients of these brochures are far more engaged than using traditional methods alone.

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Bespoke e-shots

We design and send bespoke e-shots to our qualified database of over 10,000 applicants to bring your site to their attention. These e-shots create a ‘call-to-action’ to contact us or make a viewing. They include links and details about the local area, your company and anything else relevant. They also include film when available. Once sent, we are able to produce a report to see  engagement levels, enabling us to see who appears most interested and allowing us to follow  these leads up. 


Although technology has somewhat taken over when it comes to promoting developments to the right audience, we do still use traditional methods of advertising. We create our own high end Sowerbys Magazine which is focused around Norfolk and includes great editiorial content along with properties and developments for sale. We use local press and where applicable national press. Targeted social media campaigns generate further enquiries and of course we use all the main relevant online portals including Rightmove where we can use premium listings and featured property promotional spaces where required.

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We receive numerous online enquiries on a daily basis. The development and each individual property will be advertised on our fully responsive Sowerbys website with its unique tools which rival the nationals. We will dual list in both the dedicated Land & New Homes section along with the regular property listings, thus doubling the exposure of your development. It will feature regularly on the news section of the site with updates to help increase its exposure on search engines.

Multi listing & inter-office network

We are a unique agency in that our staff work off team commissions, meaning every single member of Sowerbys works as hard as possible to generate interest in your properties.

What you will not find at Sowerbys are stereotypical sales people, we take great pride in the fact that our staff have come into the profession through a variety of routes, giving them a ‘real life’ approach to business. Transparency and integrity are central to everything we do and we would provide the same standard of care and attention to your properties as we would wish for our own. Our approach is simple – to provide an outstanding service from start to finish.

The development will be promoted by all our offices throughout Norfolk and will feature in window and digital displays at all relevant offices where possible. 

Applicant matches will be undertaken and potential candidates contacted.

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Site boards

We can design and organise site boards and flags to ensure great visibility and create enquiries. We take care of all changes and updates as required as the development progresses.

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The Norwich Office

Our Norwich Office is not just another estate agency; it’s a suite of period rooms which are for the use of all our clients and associates. We have a member’s lounge where clients can come and use the facilities with a full concierge service. We frequently hold events which bring both clients and business professionals into the building on a regular basis. Our boardroom is there for your use, for any meetings you wish to hold in the city.  Our concierge can organise any refreshments, book lunch and look after all your needs.

Site visits and viewings

Our sales team will visit the development so they can fully appreciate and explain what your properties have to offer and their location, ensuring they really know the detail when it comes to telling prospective clients about it.

We will always carry out accompanied viewings as required to present your development fully. We endeavour to be early for all viewings to allow time to ensure we will present the property and development in the best possible light.

Our team follow up every viewing and communicate all feedback, keeping you fully in the picture.

Weekly, you will receive a contact from a member of our New Homes division.