June has been a standout month for Sowerbys, marking our best sales performance since the extraordinary market conditions of April 2021 during the peak of the COVID-19 pandemic. The Norfolk property market continues to show exciting signs of momentum, and we’re proud to share the highlights across sales, lettings, and new homes activity.
Sales: quality driving success
Will Lightfoot, Sales Director, said: "June was our busiest month year-to-date for viewings booked - a clear sign of growing buyer interest.
"Even more impressive is the improvement in our viewing-to-sale ratio, with just 10.9 viewings now needed to secure a sale, the best ratio so far this year.
"This reflects the care and attention to detail our teams provide to clients and the importance of having in-house professional marketing - driving outcomes for sellers.
"We review market conditions and remain in constant communication with vendors - this active management ensures that our properties attract genuine interest and achieve optimal sale prices."
Lettings: serious tenants on the move
Ed Tyman, Lettings and Operations Director, said: "Despite a sharp 30% decline in enquiries in June, we saw a 6.6% increase in viewings, which shows that those who enquire with us are motivated and engaged"
"Move-in's rose by 3% compared to May, and valuations remained stable, which shows a consistent and stable rental market"
"The takeaway? The rental market is currently dominated by serious, move-motivated tenants. With healthy supply, landlords should ensure their properties are well-priced and presented to attract this select pool of renters."
New Homes: a month to celebrate
Peter Hurrell, New Homes Director, said: "Our new homes sales also enjoyed a very strong June, with some notable achievements:
"We’re selling a new home for every 8th viewing - and June brought our second highest levels of enquiries, booked viewings, and viewings conducted this year.
"This translated into our strongest new homes sales performance of 2025 so far.
"Activity was strong across all stages of the process, from initial enquiries to completed sales. Particularly encouraging was the resurgence in our North Norfolk offices, driving increased regional demand.
"Quarter 2 outperformed Quarter 1, signaling positive momentum for the rest of the year."
What this means for buyers, sellers, and renters
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Sellers: Quality stock with high-quality viewings is driving sales, preparing your home to stand out is more important than ever. Book a valuation here.
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Buyers: The market is active, and with better viewing-to-sale ratios, buyers have a fair chance if they act decisively.
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Landlords: Those looking to rent are motivated. Well-presented, competitively priced properties will attract the best tenants. Book a valuation here.
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New home buyers: Strong activity and sales mean there are exciting opportunities across Norfolk - now is a great time to explore new developments.
As always, Sowerbys is here to guide you through every step of your property journey. Whether you’re looking to buy, sell, rent, or invest in new homes, our expert team can help you navigate this dynamic Norfolk property market with confidence.