Riding for a Cause: Sowerbys' Charity Cycling Challenge

Riding for a Cause: Sowerbys' Charity Cycling Challenge hero

Our commitment to the local community takes a pedal-powered turn this year at Sowerbys – and you can be a part of it!

As part of a year-long pledge to support five Norfolk charities which play a vital role in shaping our community, our team will cover around 125 miles in just two days by peddle power!

Led by Peter Hurrell, our Land and New Homes Director, the team will pedal their way through a route connecting all five charities and visiting each of Sowerbys' nine branches.

Peter said: “We aim to warm up with a shorter ride of around 25 miles, weaving our way across the city, taking in each of our five chosen charities, whilst also stopping to say hello to the Sowerbys team in our Norwich office.

“The big challenge starts the next day! As we ride in earnest, heading out early from our King’s Lynn office, visiting our colleagues along the way at our offices in Hunstanton, Burnham Market, Wells-next-the-Sea, Holt, Fakenham, Dereham and Watton, before heading back to finish our 100+mile ride to where we started in Kings Lynn.

“Alas! The goal is not just measured in miles but in the positive impact the team can collectively make.

“We invite you - our clients, partners, and community members to join us on this journey by contributing to these worthy causes.

“Every donation made to ‘Riding for a Cause’, large or small, will help us make a difference and will be recognised by the addition of the doners branding emblazoned on our cycling jerseys on the day.”

The chosen charities, carefully selected to cover a range of vital community services, are:

-             Nelson's Journey, supporting children and young people in Norfolk who’ve experienced the death of a significant person.

-             St Martins Housing Trust, helping the homeless build a better life in Norwich and Norfolk.

-             The Big C, a local, people-first charity committed to providing outstanding cancer support.

-             Mind - Norfolk and Waveney, the mental health charity believes no one should face a mental health problem alone.

-             East Anglian Air Ambulance, your local life-saving charity covering Norfolk, Suffolk, Cambridgeshire, and Bedfordshire.


How to get involved!

Visit our Donation Page to contribute directly to the charities.

Want to join us? Jump on a bike! Share your cycling enthusiasm by joining us on a part of our route! Reach out to [email protected]

Stay tuned for updates as we embark on this exciting adventure, and let's ride together for our community!

Your support matters, and together, we can make a meaningful impact.

Find out more about Sowerbys 2024 charity pledge here.