Sophie Ridgway

I’ve swapped London’s busy streets for Norfolk’s country lanes, but thankfully kept my love for good coffee and developed a new appreciation for the psychology behind marketing along the way. What makes people notice something, connect with it and remember it is part of what I find so interesting about marketing. The creative side is what I especially enjoy, from content and branding to finding different ways to make an idea stand out. Outside of work, I’m usually exploring somewhere new, visiting a gallery, travelling or spending time with my two cats, Sesame and Soy. I’m enjoying the change of pace at Sowerbys and continuing to build my experience within the industry.