Location Office-based, initially in Dereham, with the option to work from another Sowerbys office by agreement, together with occasional travel to our offices across Norfolk.
Reports to Marketing Director
Salary Negotiable
Hours Full-time
Sowerbys is one of Norfolk’s leading independent estate agents. We’re looking for a commercially minded Senior Digital Marketing Specialist with extensive, hands-on Meta advertising expertise to take day-to-day ownership of our digital marketing activity across residential sales, lettings and new homes.
At the heart of this role is understanding what works across paid and organic social media - and why. You’ll plan and manage campaigns, analyse performance and audience behaviour, and turn those insights into clear commercial recommendations that improve results.
Creative thinking is also central to the role. You’ll help develop engaging campaigns, content and video ideas while ensuring everything we put into the world feels unmistakably Sowerbys.
You’ll work closely with our Marketing Director, lead the day-to-day delivery of our digital marketing activity, and line manage and support one member of the digital marketing team. You’ll also collaborate with colleagues across our wider Marketing and Visual Media team, bringing together their expertise to deliver effective, joined-up campaigns that build our brand, generate high-quality enquiries and deliver measurable results.
What you’ll be doing
- Taking day-to-day ownership of Sowerbys’ digital marketing activity, working closely with the Marketing Director to help shape its direction.
- Leading the planning, setup and day-to-day management of paid social campaigns, with a particular focus on Meta Ads Manager.
- Managing every stage of Meta campaigns, including objectives, audiences, budgets, creative formats, tracking, testing, optimisation and reporting.
- Planning and managing paid campaigns across LinkedIn and other relevant platforms where they support our commercial objectives.
- Analysing paid and organic social media performance to understand which audiences, messages, creative approaches and channels deliver the strongest results.
- Monitoring campaign performance, lead quality, enquiries, conversions, website activity and return on investment.
- Turning data and campaign findings into clear, commercially focused recommendations for the Marketing Director and wider business.
- Continually testing and refining audiences, content, creative and campaign approaches to improve performance.
- Planning, creating and managing integrated campaigns across social media, email, website and other digital channels.
- Overseeing the social media content calendar and using performance insights to shape future content and maintain a consistent, engaging presence across relevant platforms.
- Writing engaging content in the Sowerbys tone of voice, including social posts, website content, blogs, email campaigns and property-related features.
- Developing creative ideas and writing scripts and briefs for brand films, property films and social video content.
- Working closely with our videographers, photographers and presenters to shape content from initial idea through to publication.
- Supporting and contributing to improvements across website content, landing pages and customer journeys.
- Supporting our SEO strategy, including keyword-led content, on-page optimisation and identifying opportunities to improve organic visibility.
- Managing email marketing and helping us make better use of customer data and segmentation.
- Creating individual digital marketing plans for important residential sales, lettings and new homes opportunities, including high-value properties and key developments.
- Producing clear monthly performance reports and using the findings to guide future activity.
- Managing digital marketing budgets and relationships with relevant agencies and suppliers.
- Keeping up to date with changes in digital marketing, social platforms, advertising tools and content trends.
- Line managing one member of the digital marketing team, setting clear priorities, overseeing their workload and supporting their continued development.
- Working collaboratively with the wider Marketing and Visual Media team to deliver campaigns and projects effectively.
- Building strong relationships with our offices and helping teams understand how digital marketing contributes to their success.
What we’re looking for
You’ll be commercially minded, analytical and creative, with the confidence to take ownership of campaigns, challenge existing approaches and make evidence-based recommendations.
You should have
- Extensive, hands-on experience using Meta Ads Manager, including building campaigns from the ground up, selecting objectives, developing audiences, allocating budgets, testing creative, optimising performance and producing meaningful reports.
- A proven record of managing paid social campaigns and improving measurable results such as lead quality, cost per enquiry, conversions and return on investment.
- Strong analytical skills, with the ability to interpret campaign, social media and website data and turn it into clear commercial recommendations.
- A detailed understanding of social media performance, audience behaviour and the content and creative approaches that generate engagement, enquiries and conversions.
- Experience managing organic social media channels and using performance insights to inform content planning.
- Experience using LinkedIn Campaign Manager and other paid digital platforms would be advantageous.
- Strong creative judgement and the ability to contribute ideas for campaigns, social content, property marketing and video.
- Proven experience in a broader digital marketing role, ideally with responsibility across several digital channels.
- A good understanding of SEO and how content, websites and search work together.
- Excellent copywriting and proofreading skills.
- The ability to write engaging scripts and develop creative concepts for video.
- A working knowledge of website content management systems, Google Analytics 4 and Google Search Console.
- Experience managing campaigns, budgets and deadlines.
- Strong attention to detail and a genuine sense of ownership.
- The confidence to work with colleagues at every level of the business.
- A collaborative, positive and proactive approach.
- The ability to provide clear direction, manage workloads and maintain consistently high standards across the team’s output.
- Previous experience of managing, supervising or supporting the development of another team member would be advantageous.
- A full UK driving licence and access to your own car are essential, as the role requires occasional travel to Sowerbys offices and locations across Norfolk.
Experience within property or another lifestyle-led brand would be useful, but it isn’t essential. What matters most is a demonstrable ability to combine in-depth paid social expertise and intelligent performance analysis with strong creative judgement and measurable commercial results.
Why join Sowerbys?
This is an opportunity to play an important role in continuing to shape the digital presence of a well-established Norfolk brand. You’ll be part of an experienced in-house Marketing and Visual Media team, with the freedom to bring forward ideas, test new approaches and create work you can genuinely be proud of.
To apply, please send your CV along with any examples of paid social campaigns you have personally managed, including their objectives, your role, the approach taken and the results achieved. We would also welcome relevant examples of content, writing, creative campaigns or video projects.
Please send your application to [email protected].
Closing date Tuesday 29th September 2026
